Written with contribution from Sheriff David Clarke
Ever since Quaker Oats announced that the Aunt Jemima brand would be changing its name and logo due to the ever more ridiculous racial garbage unfolding in our country, folks have been wondering what kind of politically correct nonsense we would see take its place.
Well, according to TheBlaze, the new name and the logo to go with it have finally been revealed.
PepsiCo, which owns Quaker Oats, released a statement Tuesday which said that in June of this year, Aunt Jemima products would be totally replaced on store shelves under the name Pearl Milling Company, which is a direct nod to the company that was responsible for developing the roots of the product line.
“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the statement read.
It then went on to say, “The Quaker Oats Company signed the contract to purchase the Aunt Jemima brand in 1925. It updated its image over the years in a manner intended to remove racial stereotypes that dated back to the brand origins. In June 2020, the company announced it was transitioning from the Aunt Jemima name and likeness on packaging and pledged a $5 million commitment to support the Black community.”
— philip lewis (@Phil_Lewis_) February 9, 2021
The statement from PepsiCo also said, “In the coming weeks, Pearl Milling Company will also announce the details of a $1 million commitment to empower and uplift Black girls and women, inviting the community to visit its website and nominate non-profit organizations for an opportunity to receive grants to further that mission. This is in addition to PepsiCo’s more than $400 million, five-year investment to uplift Black business and communities, and increase Black representation at PepsiCo.”
So apparently removing people of color from products is a way to end racism? Not sure how that works.
Many other companies have started to remove “racist” branding due to all of the protests from radical left-wing groups like Black Lives Matter, including Uncle Ben’s rice.
Maybe PepsiCo should start their rebranding of stereotypes by updating the Quaker man that symbolizes the Quaker Oats brand. I don’t know any Quakers that resemble that caricature picture they use and that god awful hairstyle. According to history.com, most Quakers have abandoned the plain style of clothing they once wore. Good thing Quakers aren’t as hypersensitive about their portrayal.
Wow. Can’t even eat breakfast now without some racial component involved.
Watch out Rice Krispies, you’re next. The figures Snap, Crackle and Pop are not diverse. They are too white and too male. Elves should be appalled and offended.